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SEO & Digital Marketing Manager

Location
Loughborough, Leicestershire
Job Type
Permanent
Posted
8 Sep 2022
The Recruitment Group are excited to share an exciting opportunity for a SEO & Digital Marketing Manager to join a well-established and respected client in Loughborough on a permanent, full-time basis.? Our client is one of the UK's leading brand agencies, boasting an enviable portfolio of clients, regionally, nationally, and internationally.The successful candidate will report to the Head of Digital, acting as a key contact for clients, whilst being responsible for managing the day-to-day delivery of digital and web campaigns. Key responsibilities
  • Creating new and innovative SEO strategies that lead to long-term organic growth for clients
  • Ability to set and measure KPI's and strategic objectives and report these to clients
  • Deliver digital marketing training sessions internally and externally
  • Holding regular one-to-ones with the team and maintaining team morale
  • Use a variety of data sources to gather insight onto client performance and propose solutions and insight that help to deliver growth for clients
  • Carry out in-depth keyword research to develop effective SEM campaigns and content strategies Ability to write or brief SEO-driven and compelling landing page and blog content based on keyword research
  • Conduct in-depth SEO audits to highlight optimisation opportunities, technical errors, content gaps and user experience issues
  • Plan both small and large-scale website migration projects to retain full SEO value
  • Work with the web and content teams to deliver and manage SEO friendly website projects
  • Work closely with the PR team to build and drive link-building strategies and campaigns, securing high-quality backlinks
  • Supporting development of team and managing training opportunities
  • Constantly look to improve and optimise processes to ensure better and more efficient performance both internally and externally
  • Conduct in-depth SEO competitor analysis across technical SEO, backlinks and content
  • Understand retainers and ensure the SEO and digital team are operating profitably
  • Monthly reporting calls with clients to update on work and performance
Experience, Qualifications and Skills Required
  • Minimum of 3 years working in an SEO and digital marketing role
  • Experience using Search Console, Google Analytics, SEMrush, Google Tag Manager, Ahrefs, Majestic, Screaming Frog, Data Studio and a range of CMS
  • Exceptional ability to use Google Analytics & other reporting software
  • Knowledge of GA4
  • The ability to explain complex technologies and tactics to the level of the audiences (from novice to expert)
  • Working knowledge of PPC
  • A knowledge of affiliate marketing and CRO is desired but not required
  • Experience with email campaigns
  • Excellent communication skills
  • Analytical mindset
  • A positive attitude
  • Strong time-management skills and ability to priorities
  • Ability to work independently and as part of a team
  • Great interpersonal skills
  • Results driven
Company Benefits
  • On-site gym
  • The opportunity to take country walks around our grounds
  • New starter goodie bag
  • Above and beyond bonus scheme
  • Enhanced holiday allowance after three continuous years with the company
  • Modern, clean and spacious office in our new £1million digital hub
  • Departmental socials
  • Training throughout the year
  • Contributory pension scheme
  • Birthday bottle of bubbly
  • Weekly cake club (Covid-19 permitting)
  • My SmartE app
For more information and to apply, get in touch with our Commercial Team at our Loughborough branch by clicking 'Apply Now' to submit your application.?? If you would like to know how we will store and process your data, please visit The Recruitment Groups home page to read our GDPR Data Protection Statement.
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Details

  • Job Reference: 707316717-2
  • Date Posted: 8 September 2022
  • Recruiter: The Recruitment Group
    The Recruitment Group
  • Location: Loughborough, Leicestershire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent