This will be ABM (account Based Marketing) focussed role. You will be obsessed about creating MQLs for the sales team, to build rapport with the client base, to nurture pre-opportunity, to be responsible for managing the database and proactive in outreach to clients.
- Develop and implement omni-channel ABM & demand generation strategies.
- Drive multi-channel strategies, ensuring that the volume of new business opportunities required to sustain our sales teams are delivered every day, week, month and quarter.
- Leverage metrics and insight to focus our efforts where we will yield the greatest business return.
- Devise and implement effective end-to-end marketing campaigns that deliver MQLs and pipeline.
- Work with third parties and in house teams on content syndication and nurture strategies.
- Analyse results and produce reports
Skills and Experience
- Knowledge of HubSpot
- Expertise dealing with CRM systems
- Be able to leverage client and marketing data
- Sound account based marketing knowledge
- Be able to develop engaging content and stories for clients
- Excellent attention to detail
- Data focussed