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Marketing Director

Location
Merced, California
Job Type
Permanent
Posted
7 Sep 2022
Company Description

Centurion has built high performance watersports towboats since 1976 from its headquarters in Merced, California. Centurion was the first to introduce a wakesurfing specific towboat and created the World Wake Surfing Championships, which celebrated its 20th anniversary in 2015. Innovation has always been the hallmark of Centurion boats. Now, thanks to new product, leadership and Correct Craft company culture, innovation is running deeper than ever, into a re-imagination of the Centurion brand. Watersports enthusiasts are embracing Centurion boats for the world's best waves, wakes and ride, as well as ambitious design and inspired craftsmanship. Time to re-imagine your ride, in a Centurion.

Founded in 1968, Supreme has consistently fulfilled its mission to offer multifunctional family towboats that are value leaders and trendsetters in both design and performance. Supreme is the only affordable premium brand to offer world-class performance, style, simplicity, and strength built to help watersports fanatics maximize their fun on the water at an extreme value. Supreme is continuing to reign supreme as the fastest growing boat brand in the industry.

Job Description

We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for investing in the guidence and growth of our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands.

ESSENTIAL DUTIES / RESPONSIBILITIES
  • Design and implement comprehensive marketing strategies to create awareness of the company's business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Evaluate, develop, and communicate our marketing strategy and marketing plan.
  • Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications
  • Conduct general market research to keep abreast of trends and competitor's marketing movements
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations and return-on-investment.
  • Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Qualifications
  • Bachelor's degree in business, marketing, communications, or related field preferred
  • Experience in marketing and running a marketing team.
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Strong copywriting skills; Strong graphic design skills.
  • Attention to detail.
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • High competence in project management.
  • Excellent interpersonal, written and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Professional chartered marketer (CIM) is a plus
  • Experience towing and operation water sports towboats preferred

Additional Information

We offer the following benefits through our company's employee benefit plan:
  • Medical, Dental, and Vision
  • Life and Disability Insurance
  • Flexible Spending Account (FSA)
  • Retirement Plan (401K/Roth)
  • Vacation and Paid Sick/Safe Time
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Details

  • Job Reference: 706422002-2
  • Date Posted: 7 September 2022
  • Recruiter: Correct Craft
  • Location: Merced, California
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent