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Director, Digital Marketing

Pasco, Washington
Job Type
7 Sep 2022
About Us

Diligent is the leading governance, risk and compliance (GRC) SaaS company, serving 1 million users from over 25,000 organizations around the world. Our software enables holistic and informed conversations about GRC and ESG to ensure CEOs, CFOs and the board have an integrated view of audit, risk, information security, ethics and compliance from across the organization.

Position Overview

The Director, Digital Marketing - Americas will lead Diligent's digital strategy driving inbound demand and brand awareness across all digital channels. The Director of Digital Marketing - Americas will partner across the organization to drive digital initiatives to attract new customers, convert prospects, and engage key accounts. In partnership with Sr. Director, Marketing - Americas, this role will lead the Americas Enterprise and Mid-market marketing strategy, optimize SEO in partnership with the global SEO team, and will help manage the website user experience journey, connecting the journey across digital platforms and channels. This role will partner with Marketing Operations to implement integrated campaigns and also ensure effective reporting and analytics. This role is integral to exceeding Diligent's growth goals. This position requires expertise in CRO/landing page optimization, managing digital agency resources to deliver optimum outcomes, and strong analytics skills.

A successful candidate will thrive in a fast-paced, highly collaborative environment and demonstrate an ability to execute precisely and quickly.

Key Responsibilities
  • Create the overall digital strategy for Americas understanding the solution/vertical sales motion and targeted personas
  • Plan and implement digital campaigns for solutions by vertical in coordination with the Americas marketing team.
  • In partnership with field marketers, plan and execute digital ABX strategy to drive inbound demand
  • Create and optimize landing pages for SEM and other field marketing campaigns
  • Partner with product marketing to ensure Diligent's story and solutions are properly expressed across all digital channels
  • Participate in creating a seamless customer journey across all digital platforms, connecting all channels
  • Partner with Marketing Ops to develop the proper reporting and analytics for the BU to make strategy shifts
  • Proactively collaborate with internal stakeholders

Additional Responsibilities:
  • Americas Mission Driven Organization digital strategy management
  • Digital budget management including managing POs and invoice approval in financial system
  • Coordinating with digital team for execution across channels
  • Reporting of KPIs to business unit
  • Lead scoring monitoring and management in collaboration with broader team for one aligned, global framework
  • Landing page creation to support digital programs and field marketing programs (knowledge of Sitecore a plus)
  • Predictive model management to ensure region hits monthly/quarterly targets
  • Close alignment with SDR teams to ensure lead flows are accurate and inbound requests are progressing successfully through the funnel
  • Weekly performance reporting across all digital channels within region
Required Skills/Experience:
  • In-depth knowledge of brand & product marketing, multi-channel marketing, digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs.
  • Ability to assess and solve complex challenges related systems & process while keep the customer needs front and center
  • This position requires a high level of initiative, the ability to partner across the organization and prioritize across multiple teams effectively, as well as the ability to use data-driven insights to optimize digital marketing efforts. Top-notch organizational skills and high attention to detail are a must
  • Proven CRO expert with strength in A/B and multivariate testing and landing page optimization. Experience proactively identifying opportunities for conversion improvement and prioritizing tests accordingly
  • Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small
  • Ability to work successfully in a quick agile environment.
  • Proven success of leveraging in-house experts as well as partnering with external agencies
  • Expert in Sitecore, Domo, SFDC, Bizible, Drift, AB Tasty or Optimizely, Marketo, Brightedge or similar tool
  • Diligent offers a strong compensation and comprehensive benefits package, including pension, Group Life Insurance and Disability protections, alongside Medical & Dental Insurance.
FLSA Status: Exempt

What Diligent Offers You
  • Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
  • We care about our people. Diligent offers a flexible work environment, competitive vacation policy and meeting-free days across the company. We care about our team's health and wellness and even offer a quarterly health club reimbursement!
  • We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, and Sydney.
  • Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability -to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and EEO is the Law . We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at .

To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.
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  • Job Reference: 706392321-2
  • Date Posted: 7 September 2022
  • Recruiter: Diligent Corporation
  • Location: Pasco, Washington
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent